Mother's Day Employment Project - Leiho x Home-start Camden & Islington

In preparation for Mother’s Day 2025, Leiho has worked with 2 talented mums supported by Home-start Camden & Islington Charity to create a self-care gift box for mums.

As a brand, we wanted to offer something special for Mother’s Day, and we thought who else would be better to work with than mums themselves? We also understood that there was a need for mums within the local community to gain creative work experience that would inspire and fuel their creativity. So, we decided to partner with Home-start to support the wonderful, talented mums within the local vulnerable communities they support. This is the third time Leiho has partnered with Home-start for an employment project.

The purpose of the campaign is to spread the love on Mother’s Day and offer a new product that makes double the impact this special occasion. A lot of Leiho’s customers tend to be mums so this is the perfect opportunity for them to either treat themselves or for other segments to purchase a Leiho gift box for their mums.

Through this campaign, the 2 mums received a London Living Wage to put together the components of the gift box. They were given a budget to curate the gift box and did a wonderful job building the box with items that they themselves would appreciate and use.

So what did the mums include in the box? You'll find:

• A handmade lavender soy wax candle

• A collagen eye mask

• Gua sha massage set

• A Lemon ginger tea-pop stick

• A Wellness planner

• A Mother’s Day greeting card (designed by the mums themselves)

• A cosy pair of Leiho bamboo socks

Additionally, £1 from every gift box sold will be donated to Home-start to support the incredible work they do to help families with young children that are struggling.

Launching on Monday 10th February, 2025 - don't forget to subscribe to our newsletter to find out when it's out!